Cleo+Coco, a new better for your body, clean personal care brand, announces today the first round of friends and family funding has closed, with a raise of $1M.

Cleo+Coco, who aims to deliver a higher standard in daily personal care while supporting the planet by providing effective, safe, and sustainable personal care products, is championing the shift from conventional deodorants to those that are aluminum, paraben, and phthalate free.

“Investors understand the importance of better-for-your-body ingredients,” the brand states, “and strongly believe this is the future of personal care.”

This round of funding will support the launch of additional innovatively formulated clean products, further sustainability efforts and elevate the brand from indie to mainstream status.

Cleo+Coco’s official launch in February 2020 coincided not only with Covid but with QVC’s The Big Find where founder and CEO, Suzannah Raff, went on air to present Cleo+Coco to the entire QVC prime time audience and sold out in the first 10 minutes.

The remainder of 2020 was focused on meeting their QVC demand, where they quickly became a Best Seller. 2021 has seen a focus on growing Cleo+Coco’s direct to consumer and other retail partners.